Victoria Bennett, Strategic Marketing Principal, Bennett Milner Williams Consulting and an ambassador for the National Crowdfunding & Fintech Association of Canada.
Victoria ran her first successful crowdfund campaign over six years ago, a long time in crowdfunding years. A strategic marketer by training, she has worked on many major brands including Tide, Pampers, ENMAX and TD. She has used her skills as a marketer, to identify the solution the product or service provides, the target market, the so-what, and to communicate clearly, effectively and consistently to the crowd; all skills vital to crowdfunding. She has run successful campaigns in Canada and in Europe and her team is currently consulting for a number of Canadian equity and rewards crowdfund campaigns, and has spoken at the Global Crowdfunding Conference on women in crowdfunding.