The Cohort 11 October 8 – December 12 (2024) is IN PROGRESS.
If you are a newcomer to Canada, you may join the waiting list for a future class.
Instructor: Lori Farley
Learning Management Coordinator: Cecilia D’Mello
2024-2025 Schedule (times may change):
Cohort 9 (In-person) Apr 16 – Jun 20 Tues, Wed and Thur – 5pm-9pm (evening)
Cohort 10 (In-person) Jul 16 – Sep 19 Tues, Wed and Thur – 5pm-9pm (evening)
Cohort 11 (In-person) Oct 8 – Dec 12 Tues, Wed and Thur – 1pm-5pm (afternoon)
Cohort 12 (In-person) Jan 14 – Mar 20 (2025) Tues, Wed and Thur – 5pm-9pm (evening)
10 weeks – 300 hours
Orientation Oct 2, 2024
- Introduction, expectations, self-assessment
Week 1 – YOU
Oct 8, 9, 10
Oct 8, 9, 10
- Program Overview
- Being an Entrepreneur
- Listening and Storytelling
- Why
- Values, Shared Value
- Interests, Pasions, Skills
- What is Capital and How Do you Get It?
- Personal Branding
- DELIVERABLE: Personal Bio & Personal Goals
Week 2 – YOUR Idea
Oct 15, 16, 18
Oct 15, 16, 18
- Ideas/Ideation
- Idea Game
- Intro to Flourishing Business Canvas & Business Modeling
- DELIVERABLE: Customer Persona & Assumptions
Week 3 – YOUR Customer (Discovery & Modeling)
Oct 22, 23, 24
Oct 22, 23, 24
- Problem-Customer-Solution
- 1 BIG Question
- Interviewing
- Value proposition & Value Co-creation
- DELIVERABLE: Customer Interviews
Week 4 – Business Modelling & Planning
Oct 29, 30, 31
Oct 29, 30, 31
- Interpreting/analyzing customer discovery
- Business Modeling
- Goals, SWOT/SOAR
- Startup Costs
- Customer Discovery vs Market Research
- DELIVERABLE: Flourishing Business Canvas & Business Mission/Vision
Week 5 – Business Startup
Nov 5, 6, 7
Nov 5, 6, 7
- Start-Up (legal structure/business registration, location, licensing & permits)
- Business Plan Review
Week 6 – Financials for Micro Business
Nov 12, 13, 14
Nov 12, 13, 14
- CRA and corporate taxes
- Introduction to bookkeeping, accounting, and business systems
- Cashflow & Forecasting
- DELIVERABLE: Startup up Budget & Cashflow
Week 7 – Marketing & Sales
Nov 19, 20, 21
Nov 19, 20, 21
- Market Research, and Analysis
- Building a Brand
- Marketing Strategy: Promotion, Advertising, and Public Relations
- Digital Marketing
- DELVERABLE: Market Size, Target Market, Competition, Go-to Market Strategy
Week 8 – Business Plan & Branding
Nov 26, 27, 28
Nov 26, 27, 28
- Building a brand for your Start up
- Marketing and Sales Plan
- Business plan review, mission, vision & other statements, Mentors, Advisors, Partners, Co-founders Expertise
Week 9 – Implementation and Funding
Dec 3, 4, 5
Dec 3, 4, 5
- Revenue Models & Other Business Models
- Review non-traditional forms of funding
- Funding, resources/next steps
Week 10 – Pre-Launch & Launch
Dec 10, 11, 12
Dec 10, 11, 12
- From the Model to the Business Plan
- Pitch Coaching
- Pitch Event
- DELIVERABLE: Pitch & Draft Business Plan
![](https://www.impactcalgary.com/wp-content/uploads/2024/10/Flourishing-Business-Canvas-v2.1-res2560.png")